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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    I've even worked with a conversion attribution model where 50% of all direct and indirect sales from unpaid search got paid. Companies should pay top dollar for somebody that can help their team stay up-to-date for both the technical guidelines and...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Upon this discovery, we asked the client to address this issue with their tech team (who is manages the CMS) and their sales team (who managers the sales staff). As result, the proper attribution was being lost, and we had dozens and dozens of PPC...