To those in marketing, "sales" is a dirty word. Email, phone, face-to-face meetings, and long-term relationship building effort is what is it going to take to be successful in content marketing over the longer term and the single unifying skill set...
Not all inbound leads are equal and it is important that the B2B marketing team work with sales to determine proper criteria for pushing the lead directly to sales, or keeping the lead in the marketing database for further development.
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
If you're experienced with the process of link building or sales prospecting, this will seem very familiar. No sales pitches. Maintain relationships: Assuming you've connected with the editorial team and/or columnist, keep the dialogue and...
The best way to generate more sales, said Jenkins, is to talk to your existing customers and prospects. Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm...
I have a hard time dealing with sales people whether it's through work or personal endeavors. Pete Attia: Although it's slightly off topic, old school sales. Paddy Moogan: Local sports team of the month - cover a range of sports and each month or...
There are a lot of tools and tips available you integrate UX steps into your SEO tactics without hiring a full team – although, I highly recommend it; not only will they supplement your work, but you could increase sales by 50 percent, which means...
For example, a series of contacts that had an original lead source from a keyword like "software solutions" can drive a great deal of SEO and PPC leads, but have an 8 month sales cycle and close at 10 percent.
Utilize all your sales and marketing assets and make them easy to find. It is then time to hand over to the design, SEO, and usability project team. You must now consider a number of new factors when designing your website.
The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...
This tactic also provides additional support to your sales team. Ask your sales team which questions or concerns they discuss frequently on the phone, and go ahead and start addressing these topics on your confirmation page.
For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Google: Disavow Links Even If Removed As A Best Practice – Search Engine...
It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no...
To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S.movie ticket sales in 2012. The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Purpose: (raise awareness) (branding) (increase sales) Purpose: (raise awareness) (branding) (increase sales) Include the requirements in your creative brief to shift the workload from your social media team to your content team.
The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations. Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those...
Liaise closely with you sales team and map content delivery to attendees, key clients and key targets as part of demand generation campaigns. The better the content, the more engaging you are – and the more chance your sales team has of converting.
Competitive SEO Analysis: Data, Creativity increasing our share of a finite amount of sales. We're directly plugged into the customer service team and create content based on the needs of the customer.
