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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. Marketing research firm eMarketer recently published revenue number for 2012 and...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The results showed up to a 10 percent lift in overall AdWords revenue coming from click to call. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. For example, if an advertiser spent $20 and generated $100 in sales...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for branding or market saturation, they don't tend to dump a ton of money into AdWords as well.

  5. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    In seven days before the opening, if a film has more search queries and more paid clicks than a similar film, it is expected to bring in more revenue. The whitepaper detailing the study on how people search for movies  and predictive box office...