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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Those getting the most traffic from search appear to be the big players such as Amazon...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. If YouTube pushes these independent labels too hard, and they block too much of their content...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. Marketing research firm eMarketer recently published revenue number for 2012 and...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The results showed up to a 10 percent lift in overall AdWords revenue coming from click to call. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent...

  5. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. For example, if an advertiser spent $20 and generated $100 in sales...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for branding or market saturation, they don't tend to dump a ton of money into AdWords as well.