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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Hypothetically speaking, let’s say a website is generating $200,000 in revenue per month via advertising and affiliate relationships. The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. Traditional analysis, according to Gagnon, would have only used time to predict...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Those getting the most traffic from search appear to be the big players such as Amazon...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Where does the customer journey start and where does it end, and what is the best investment mix to drive maximum revenue? The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages, launching soon pages...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. If YouTube pushes these independent labels too hard, and they block too much of their content...

  8. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Upon this discovery, we asked the client to address this issue...