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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. One fact has become clear: It's imperative that marketing and...

  2. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Collaborate with your sales team and representatives so they know how to pitch your content with the right message to the right audience and the right person. Liaise closely with you sales team and map content delivery to attendees, key clients and...

  3. Marissa Mayer Nominated to Walmart Board of Directors

    She also serves on other boards – San Francisco Museum of Modern Art, San Francisco Ballet, New York City Ballet, and Smithsonian Cooper-Hewitt National Design Museum – and is one of the most public representatives of the Mountain View-based company.

  4. 3 Social Marketing Communication Methods: When & How to Use Them

    At one time, most marketing consisted primarily of one-to-one communication: Traveling sales representatives made the case for their product on a one-to-one and door-to-door basis. Schedule a follow up meeting or demo with a sales representative.

  5. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...