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  1. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    I recently spoke to a Ripoff Report sales rep on the phone and had further email correspondence to get more details on the program. However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable...

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...

  3. Which Metric Would You Measure if You Could Choose Only One?

    Whether you’re the VP of sales or just a sales rep, revenue is the single most important measure of your performance. Direct Sales – Revenue As the unit tasked with driving the revenue engine of a company, direct sales needs to worry about only one...

  4. Why Search Agencies Should Tune Into the Display Buzz

    Instead of going to each publisher individually, you could go to an ad network and say, “I want to spend $50,000 to reach women aged 24-29 who are also mothers”, and your sales rep would place your ads on sites within their network.

  5. Are You Competing with Your Own Business Identity?

    Additionally, the business would likely place another ad in the local newspaper and that sales rep would go through the same process to make the ad stand out within the newspaper context. The business would also likely buy a third ad with the local...

  6. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    When our YouTube rep started working closely with me about how to reshape our existing video assets, and demonstrated some best case scenarios to successfully leverage the finer points of YouTube’s emerging product lines, I knew I had the best...