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Sales Promotion

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  1. SEO Is No One-Trick Pony

    It’s "promotion. Creating the content is one thing…promotion of that content, is another. This is where PR and social media promotion come in. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. All businesses are selling something and as David Meerman Scott reminds us in his latest book...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says bid optimization for Shopping campaigns benefit from up-to-the-minute conversion data, which means brands can use fresher data to more closely track to promotion goals. The third and final tool from DoubleClick is...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift. Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it personal promotion? Once you have firm objectives set you can move on to the, more fun, aspects of tactical implementation and promotion. Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  7. Pick Up on Current Events for Link Building

    It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint promotion when it is sure to catch attention. Everybody will be alert to your goals to want all...