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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: And just to be clear, I draw a distinction between linkable assets and content with commercial...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The site is so incredibly big that it's absolutely the "very long tail" that drives the business. Numerous "search results" pages were indexed and driving loads of traffic but no sales. Getting back into this mind-set, we filtered out all "bad...

  3. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    A deep dive into how businesses should use Webmaster tools search rankings, brand vs.non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.

  4. Bing Search in IE9; Skyhook Sues Google; Latest comScore Search/Mobile Stats & More Search News

    Tis the season to add destination keywords, add long-tail keywords using seasonal terms, and add popular holiday event keywords. Retail Sales with Wolfram|Alpha - Wolfram|Alpha Blog Google simplifies the process for small businesses to sign up for...

  5. Focusing Your Message from National to Local, Part 1

    Messaging for this will be in the form of targeted general keywords (to build your brand) as well as specific, long-tail (and geo-targeted) keywords that will drive to your franchise Web sites. Target search retargeting or behavioral elements while...

  6. Taking the Fear Out of Web Analytics for Your Small Business

    Brand your site on the long tail terms that are much less expensive, but much more relevant. By measuring your conversion rate, analyzing sticking points, and clearing the paths to and through your sales pages, you're making sure your conversions...