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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. For example, a retail marketer could create a...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Training is critical, but it's not a typical three-month...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Matching the email to the context and stage of that customer in their buying process is crucial. Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales.

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  8. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Competing for marketing dollars while proving value through the sales process needs to be accomplished even before the insurmountable task of obtaining ROI through the Google search box begins. Buyers of SEO, if increased sales are a requirement...

  9. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Therefore, a content marketing strategy can increase lead flow, sales, email signups, social media followers, and RSS subscribers. Begin the outreach process before you begin creating content. One of the fastest (and easiest) ways to connect and...