SEO News

Sales Process

RSS
  1. SEO Is No One-Trick Pony

    A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase). A good illustration of the process, was developed by Aleyda Solis on...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is a sales/upselling tool. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. Those creating them are drawing on countless years of experience and audience...

  4. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. This process should be ongoing so that you continuously expand your keyword list. Once you have a process down for regularly expanding your...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? The author comes back and says, "This help x customer with this, helped convert x amount of business, helped...

  7. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. So, although purchase intent may typically be lower for tablet users, tablets still play a...