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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. So, although purchase intent may typically be lower for tablet users, tablets still play a...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...