To those in marketing, "sales" is a dirty word. Email, phone, face-to-face meetings, and long-term relationship building effort is what is it going to take to be successful in content marketing over the longer term and the single unifying skill set...
And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...
If you're experienced with the process of link building or sales prospecting, this will seem very familiar. No sales pitches. Getting content picked up is a difficult process, but the rewards far exceed the investment.
All we knew was that "sales were down". Increased sales. Numerous "search results" pages were indexed and driving loads of traffic but no sales. Sales were dropping, and they were so convinced of "penalties" (though they've really done nothing...
Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
Pete Attia: Although it's slightly off topic, old school sales. I have a hard time dealing with sales people whether it's through work or personal endeavors. The process was pretty straight forward and certainly one that can be replicated across...
However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...
It's a win-win situation: consumers get the assurance of seeing our performance grades based on the actual experience of customers, while Beaucoup enjoys the higher sales that come with that buyer confidence.
While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions are still the result of customers seeing your brand offline and doing a quick online search to find your website.
While the ultimate framework that you use may be different from this based on your industry, seasonality, account volume, or sales cycle, the bottom line is that the process should be a systematic one that is followed as religiously as regular...
Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales. Matching the email to the context and stage of that customer in their buying process is crucial.
For example, a series of contacts that had an original lead source from a keyword like "software solutions" can drive a great deal of SEO and PPC leads, but have an 8 month sales cycle and close at 10 percent.
The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. TV has historically controlled the lion’s share of ad budgets...
Utilize all your sales and marketing assets and make them easy to find. How old magazines and Lamborghinis inform Flipboard’s design process and approach Understanding your market, clients, potential users, and competitive environment is a large...
The best sales people are incredible story tellers. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is going to reach and engage the intended...
Your confirmation page can provide supporting content for your sales team and it can also set the proper expectations on the purchase process. This tactic also provides additional support to your sales team.
However depending on the type of content assets created sales ready leads might be difficult to realize. These reports usually show the following metrics associated to potential sales prospects, which can be valuable for B2B SEO performance...
Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
