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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. This process should be ongoing so that you continuously expand your keyword list. Once you have a process down for regularly expanding your...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? The author comes back and says, "This help x customer with this, helped convert x amount of business, helped...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. So, although purchase intent may typically be lower for tablet users, tablets still play a...

  4. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...