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  1. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. For example, a retail marketer could create a...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are any sales being offered? What is their sales offer? Optimize your creative testing process. How can we defend against rising costs and remain a step ahead? It’s simple. We just leverage the hard work of our competitors in our favor.

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the...

  7. 7 Content Marketing Tips to Recover From Google Penguin

    Bad blogs pull users off of your sales pages and then scare them off of your site. This helps with sales even if people never read those posts. According to their infographic, this generated about $300,000 in sales (about 3.1 million South African...

  8. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Did it have a fantastic sales day? They might be able to explain the odd behavior, for example, the...