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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire. I don't mean the traditional marketing optimization tactics of A/B...

  2. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Did it have a fantastic sales day? When things change on the website (for example, sales or product pages are added), the sitelinks can also change...

  3. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    About 40 percent also reported using social ads together with mobile advertising operations. TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study.

  4. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    In essence, Marissa Mayer has stabilised the company by focusing on core competencies, eliminating waste, curtailing hopeless operations and tightening spending," King said. Ignoring the sales, revenues rose to $1.09 billion up from $1.07 billion...

  5. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Once the sale is completed, Gowalla, based in Austin, Texas, will begin to shut down its...