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  1. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    About 40 percent also reported using social ads together with mobile advertising operations. TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study.

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    In essence, Marissa Mayer has stabilised the company by focusing on core competencies, eliminating waste, curtailing hopeless operations and tightening spending," King said. Ignoring the sales, revenues rose to $1.09 billion up from $1.07 billion...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations. Once the sale is completed, Gowalla, based in Austin, Texas, will begin to shut down its...

  4. Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

    While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that turned down a $6 billion offer - Groupon reached out and hired Margo Georgiadis, the VP of Global Sales Operations at Google, as their...