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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Such research really gives you an understanding of the market and within that you can find niches that can be relevant to many business sites. But it's not great for links to pure sales pages. Find resources pages within your relevant market sectors

  4. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. Be sure to evaluate which pages are the most popular, convert the best, rank and deliver the most leads/sales. Your SEO team, copywriters, sales team and social media managers...

  5. Search Marketing Integration Starts With Your Sales Team

    Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. You might even encourage them to attend local meet-up groups or other networking events which they can use to build...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights...

  7. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. While advertisers will invest to experiment with social media advertising formats (see Walmart’s Facebook Gambit - for Walmart using social...