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  1. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is a sales/upselling tool. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. The editorial and marketing teams there know their audience inside and out and...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Click to call should be an integral part of any e-commerce or lead...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. The irony: with the proper training and experience...