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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Click to call should be an integral part of any e-commerce or lead...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. The irony: with the proper training and experience...

  5. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Or you could be the intern, who is addition to fetching coffee, notices that just 20 percent of your customers are driving most of the sales, and segments the characteristics of those valuable customers so you can look for more of them.

  6. Converged Media in Marketing Starts With Breaking Down Silos

    On one hand, the manufacturer's website said, tell us what you want to buy, Forrester - but the offline sales experience reversed that position. But upon entering the dealership asking about wanting to test drive one of those four models, the sales...