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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Pixability's beauty study uses more data than any other previously conducted analysis on the digital video marketplace for the...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. So if you are in the market to buy or sell digital marketing...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those...

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message...

  5. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Such research really gives you an understanding of the market and within that you can find niches that can be relevant to many business sites. But it's not great for links to pure sales pages. Find resources pages within your relevant market sectors

  6. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. Be sure to evaluate which pages are the most popular, convert the best, rank and deliver the most leads/sales. Your SEO team, copywriters, sales team and social media managers...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...