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  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. If your company is planning to hire an agency, this...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you work at Google or own of your own agency – the workplace is transient. Or you could be the intern, who is addition to fetching coffee, notices that just 20 percent of your customers are driving most of the sales, and...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll end up with a blog full of awesome frickin' content and your business won't sell itself effectively on the pages that you need...