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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. People (e.g.sales teams, live chats) (Sanner) While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...