SEO News

Sales Marketing Online Search Campaigns

RSS
  1. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Optimized campaigns are great for visibility needs. If cash-strapped, the best place to try is Facebook, where you can highly...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  3. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) Use it to create audiences, play around with targeting, and create an image bank for your campaigns. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  7. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...