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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. For instance, while other brands in the Snacks category sponsored keywords around recipes...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Use advanced LinkedIn search filters to maintain its...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. Put another way, the online marketing team found...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Ultimately, enjoyment of the video correlated positively with all tested brand metrics in the sales funnel, including brand favorability and final purchase intent. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.