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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and...

  2. How Advanced Marketers Will Use Facebook in 2012

    Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. When I spoke to Vivek Subramanian, VP of Products for...

  3. IL Affiliate Tax Being Challenged As CA Pass it

    The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly...