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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  3. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. SplitTester is my favorite free online statistical significance...

  4. Why SEO Can't Reside in a Silo

    However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales. While SEO will do both of these things, it is much more effective when combined with a complete online marketing...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Help them without expecting anything in return: Look for consumers who are having trouble online.