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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  2. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead amount was very...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. I don't mean the traditional marketing optimization...