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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. I don't mean the traditional marketing optimization...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  3. Why SEO Can't Reside in a Silo

    In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads that an SEO campaign delivers, but may not have converted on the first visit. By combining SEO with a great website and effective...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Nurture Leads and Engage Customers Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier than launching an email campaign. For example, a B2B marketer could nurture leads by providing...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    Plus, you will most likely give you even more leads and sales as a result. Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Generate leads. Shorten the sales cycle. This is what will make your content marketing successful. Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every...