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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Optimization and scaling of any CTC campaigns requires a clear...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. SEO (search engine optimization) is of no value if what is...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or...

  7. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. It was pretty clear to him that the experience was directly tied to...