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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Numerous "search results" pages were indexed and driving loads of traffic but no sales. Getting back into this mind-set, we filtered out all "bad" organic search traffic (0 percent uniques, to account for the bots and anything with "0" (zero) TOS...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The best way to generate more sales, said Jenkins, is to talk to your existing customers and prospects. Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm...

  3. Why Social Media Listening is Important for Brands

    Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? Sales: And if social media is done effectively, can increase revenue and sales. If you're running social media for your business...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales. If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  7. 3 Keys to Activating an Audience with Smarter Content

    The best sales people are incredible story tellers. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Finally, developing a set of metrics and benchmarks that...