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  1. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is a sales/upselling tool. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need...

  3. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. While attending ClickZ Live San Francisco’s session...