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  1. Why SEO Can't Reside in a Silo

    However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales. The customer in the previous example isn't planning to buy another widget for a few weeks, but it just so happens...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. It’s come to be expected these days that when you’re on the go and...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    This helps with sales even if people never read those posts. Bad blogs pull users off of your sales pages and then scare them off of your site. According to their infographic, this generated about $300,000 in sales (about 3.1 million South African...