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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. It's now possible to combine the power of Custom...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Click to call should be an integral part of any e-commerce or lead...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    One fact has become clear: It's imperative that marketing and sales work in concert in order to gain the full advantage of how today's landscape impacts the relationship with prospects and customers. Every aspect of the marketing mix and sales...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Conducting performance reviews two times a year is a best...