Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one.
Baidu falls short of expectations in Q1 2013 with $961M in revenue, $1.00 EPS as growth slows – The Next WebBaidu's net income was $328.9 million (up 8.5 percent year-over-year) as sales and marketing costs jump 77 percent and research and...
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. How different marketing channels help get your...
If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription...
It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no...
Speaking of direct sales, there's also yellow pages. Yelp has an edge here, as it brings engineering and product focus together with direct local ad sales. This is exactly the lowered barrier that could finally get SMBs into mobile marketing en masse.
Says Tricia Meyer, who operates 12 affiliate sites including SunshineRewards.com, and averages $25 million in annual sales, says that while larger affiliate sites may be run off a database and need to replace a single link per merchant in that...
To put that into context, the 15 billion video streams measured in Q4 of 2012 are 11 times more than all of the U.S.movie ticket sales in 2012. Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically...
How might Google capitalize on Google Glass beyond the first wave of sales? For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking...
Try to get beyond the sales funnel to get the lifetime value of the sale. For example, you could adjust bids based on a user's place in the sales funnel. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and...
Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams focused on feature and promotion planning, but SEO remains the ugly...
If you're simply increasing sales from existing customers, then you wasted a rather large investment. With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is...
I've heard a large number of advertisers say the following to me over the years "I always write promotional copy during a sale because when I write promotional copy, sales go up. Just because sales copy is correlated with higher sales doesn't mean...
The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations. Focusing on the discovery of highly converting keywords beginning with the sales and marketing...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Don't expect the content to drive overall sales of a product/service but it should be able to increase return visits, pageviews per visitor, and other engagement type metrics. Eight Meetup groups of marketing professionals from the New York area...
But masked in those losses are our high growth rate, our spending on sales and marketing and R&D that will help us make money in the future. Marin Software went public today. The online advertising management platform's initial public offering (IPO...
