SEO News

Sales Marketing

  1. Search Top Priority Among SMBs [Study]

    Overall, SMBs estimate that about one-quarter (25 percent) of all their sales in the next 12 months will come from discount programs, promotions, and sales - many of which are linked to loyalty programs.

  2. UBS offers bankruptcy remoteness and white-labelling twist

    This is a venue that allows expanded trading hours - of 8am to 10pm - with mini-futures, as well as call and put warrants for the leveraged segment," says Patrick Grob, London-based head of equity derivatives sales for Europe, the Middle East and...

  3. Network investment works for Raiffeisen Centrobank in CEE

    Compared to the same period in 2013, the first half this year saw a 71% increase in sales of RCB bespoke certificates to private banking and affluent banking customers. Raiffeisen Centrobank is facing growing competition in individual countries...

  4. Green is the colour of choice for BNP Paribas in France

    In France, you need to innovate hand-in-hand with the regulator," says Omar Alami, Paris-based head of distribution sales, Europe at BNPP. Before the sales and structuring teams do any work on a new product, BNPP's legal and compliance teams run it...

  5. Commerzbank draws on bespoke and high volume issuance

    The bank's commitment to the best delivery terms and investment in its sales force meant it was able to issue up to five hundred Nordic region products a month out of its Frankfurt office alone, alongside often more complex and tailored offerings...

  6. Using Analytical Analysis to Help Improve Conversions

    Of course, no one likes declining sales trends or even the occurrence of just "bumping along. For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch...

  7. Hong Kong warrant market players bullish about 2015

    And while both expressed optimism for an increase in business next year, Cedric Cheung, head of warrants and CBBC sales and marketing Hong Kong for JP Morgan, the second largest player, says that success is by no means guaranteed.

  8. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve come across many examples of heavy sales landing pages, irrelevant content (based on the original article being viewed), and even some sites with malware and risky downloads. You have the marketing team, content team, dev team, design team, etc.

  9. New role for Okazawa at BNPP, and other recent job moves

    Prior to that, he spent nine years with Societe Generale in Hong Kong as head of sales and marketing for global equity derivatives in Asia-Pacific. Nicolas Reille has joined Natixis in Hong Kong as head of equity derivatives sales, Asia-Pacific.

  10. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the...