SEO News

Sales Marketing

RSS
  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. Marketing is more complex today than ever. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. This report will show how different marketing channels contribute to the conversion path. Integrating Google AdWords and Google Analytics makes for a...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities To prepare for international Facebook marketing, Marin gave the following tips in its report: If you're looking to grow your business internationally, a new report by Marin Software...