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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is a sales/upselling tool. For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need...

  2. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. I have always told my clients that if you get more than 20 percent of your sales or leads...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. The editorial and marketing teams there know their audience inside and out and...

  5. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. I have always felt that the success of digital...

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional...

  8. 14 Top-Notch Resources to Help You Become a CRO Expert

    LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages, launching soon pages, squeeze pages, upsell pages, and much more. Improving these metrics will obviously improve sales, cost per acquisition, cost per...

  9. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Social spending, for example, on World Cup-related campaigns rose to the half-million to...