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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages, launching soon pages, squeeze pages, upsell pages, and much more. Improving these metrics will obviously improve sales, cost per acquisition, cost per...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Social spending, for example, on World Cup-related campaigns rose to the half-million to...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns.

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.