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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. Marketing is more complex today than ever. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful...