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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. While it is well documented that the social space is not the best channel for lead...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process.

  5. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    By working together, SEOs can benefit from the audience insights that the community manager brings, while the community manager will be appreciative of the opportunities to continuously grow and expand their audiences with a steady stream of power...

  6. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Being the Senior Marketing Manager or calling yourself the Chief Dragon (as I often do) are relational concepts; as in who you are in relation to everyone else at an organization. Or you could be the intern, who is addition to fetching coffee...

  7. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  8. Attention Digital Marketing Director: Read This for Your Social Media Success

    Assuming that you're a digital marketing manager, marketing manager, or VP of marketing reading this article, you probably have a team of underlings and a peer team from IT at your disposal. This includes your graphic designer, developer, PR person...

  9. Do the PPC Engines Reward the Right Behaviors?

    But let's say this same advertiser is also trying to optimize for quality score, and that their PPC manager is measured and rewarded in part based on quality score improvement. So, the PPC manager who is trying to improve their quality score needs...