This includes yellow pages and smaller independents like ReachLocal -- key components for Google and just about anyone going after SMBs. He admitted 77 percent of SMBs buy ads from physical sales reps.
The deal consolidates the local search space further: deep-pocketed Weblistic competitor ReachLocal hired a huge salesforce to sell PPC (paid search) and SEO (search engine optimization) to small and medium-sized enterprises.
While ReachLocal, like many SEMs offers customer service and AdWords account set-up, management, and optimization, the firm's competitive advantage in the marketplace is a dedicated direct sales force.
ReachLocal Grabs Huge Round for Local Sales, Screenwerk However, studying the relationship between “other media” and paid search campaigns can sometimes lead to counter-intuitive findings. No hard and fast rules exist that say “Raise your budgets...
ReachLocal Scores $55M FundingThe local search fulfillment agency offers advertisers packages of local ads from Google, Yahoo, MSN, Superpages and others, sold through its own local sales forces. ReachLocal Grabs Huge Round for Local Sales, Screenwerk
For the past year, ReachLocal has been building out its sales force to reach local advertisers. Local search marketing firm ReachLocal announced a $55.2 million round of funding today, led by Rho Ventures.
StepUp has been doing for local retailers what local SEM/SEO firms like LocalLaunch, WebVisible and ReachLocal are doing (with partners) for local service businesses – helping them establish a web presence and pushing their listings and content...
LocalLaunch, ReachLocal). But with the growth in consumer awareness and the broader introduction of simplified products through local sales channels, the missing pieces of the local search puzzle are starting to fall into place.
