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  1. Marissa Mayer Nominated to Walmart Board of Directors

    Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day,” Mayer said in a statement. The discount retail giant, which reported $419 billion in net sales last year, is no...

  2. SES New York is a Search Expo as well as an SEM Conference

    TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Booth: 100 iCrossing is a global digital marketing company that combines...

  3. Integration in a Decentralized World

    Seems like common sense, but after 20 years working with some of the world's largest brands, I'm still amazed at how marketing and communication message integration basics are lacking. Given that 39 percent of sales follow up from an online local...

  4. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. Local SEM: A correctly executed SEM program will yield highly...

  5. Creative Messaging in a Direct Response World

    When possible, list specific brands you're authorized to sell or service. Stating "we service all major brands" is not as powerful as listing the brand names out. Authorization:What brands do you represent/sell or service?