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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. It’s come to be expected these days that when you’re on the go and...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Google search manipulation starves some websites of traffic – PCWorldHarvard...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations.

  4. Search, Social Media & the Offline Purchase

    Selling product is the bottom line, and the environment in which those sales revenues are generated generally takes a backseat. Word of mouth drove many of their decisions, similar in nature to the decisions consumers make today about where to live...

  5. The Call for Call Tracking Is Answered

    This is great news for local business chains and companies that have a more complex sales process. Call tracking is not necessarily for everybody, but if you're a company who has a complex sales process, for example selling a product with...