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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Or for a shopping company, that means 569 product sales may have been lost. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top five high-impact areas of PPC...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising...