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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Over the course of my trips, I turned to my tablet while relaxing (and digesting) to check out the latest deals and sales. The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. If someone is searching for roses for the upcoming Valentine's...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. Reinforce your promotional offerings using ad copy with savings driven messaging.

  5. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Mobile Search: Driving Traffic & Sales Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks A new survey of 3,000 mobile searchers who recently made purchases in seven verticals (Travel, Restaurant, Auto, Local Services, Retail...

  6. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising...