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  1. SEO Is No One-Trick Pony

    A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase). There are certainly many other elements that can go into a "full...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Global brands often use different local agencies that use various tools to...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Defend yourself by being local. Not only is it their home turf, but we all know that Google will...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. Much of this is due to the progress we've made in technology.

  7. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience...