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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. Much of this is due to the progress we've made in technology.

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Over the course of my trips, I turned to my tablet while relaxing (and digesting) to check out the latest deals and sales. This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Google data in 2013 examined categories such as local services, auto...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word...

  7. How to Build Your First Content Marketing Strategy

    Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.

  8. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Mobile Search: Driving Traffic & Sales Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to...