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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. Defend yourself by being local. Not only is it their home turf, but we all know that Google will...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. Much of this is due to the progress we've made in technology.

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Google data in 2013 examined categories such as local services, auto...