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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. You should be tracking multiple engines, geographic locations and local. Google+ Local listings don't show up in GWT. With Google Hummingbird allowing the search engine to potentially...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. This opens up national advertising budgets to regional publishers, and encourages those publishers to lead with video in a far...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. Google data in 2013 examined categories such as local services, auto...

  4. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Mobile Search: Driving Traffic & Sales Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to...

  5. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    This is invaluable information in relationship building and sales. Everything is cohesive, with agreed-to targets (keywords, competitors, and response times to comments, product inquiries and service issues) and written guidelines shared among...

  6. Top Google Website Optimization Resources

    Penalties from Google can be detrimental to your sales if you are removed from the search index. Maile Ohye, Developer Programs Tech Lead Jade Wang, Community Manager, Google+ Local Find out in this collection of tips, guides, resources, and...