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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to marketers and business owners. LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages...

  2. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. And nearly half of those surveyed said the lack of a call option...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. If you're building out a content marketing strategy on a website involving...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...