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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite. This can lead to the user referring to a competing website to find the information they're...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Upon this discovery, we asked the client to address this issue...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a...

  5. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) Convertable is a free lead generation tracking service (in beta). Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  6. Why SEO Can't Reside in a Silo

    However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales. Yet, with complementary strategies in place to achieve these goals, the value of a new lead generated through SEO...