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  1. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Once you've identified the areas causing these people to leave your funnel, think back to those buyer personas and ask yourself these things:

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Content should be updated each time they return to the site to encourage movement down the sales funnel without being distracted or turned off by information they don't need. This ensures the customer only sees an offer that moves him/her to the...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Over the course of my trips, I turned to my tablet while relaxing (and digesting) to check out the latest deals and...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    If you're building out a content marketing strategy on a website involving content at every phase of the sales funnel, this is the segment for you. The first step toward better attribution is a conversation around which channels are driving value...