SEO News

Sales Funnel

  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    She continues, "Organic search is a top-of-funnel channel. But the question that’s always asked…is, what channel drives the most sales? Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Once you've identified the areas causing these people to leave your funnel, think back to those buyer personas and ask yourself these things:

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Content should be updated each time they return to the site to encourage movement down the sales funnel without being distracted or turned off by information they don't need. This ensures the customer only sees an offer that moves him/her to the...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist...