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  1. Facebook Aims to Restrict Gun Sales With New Rules

    There was also a Change.org petition started last month that garnered more than 95,000 signatures to force Facebook and Instagram to prohibit all gun sales. Facebook is jumping into the gun rights debate by creating new clear policies regarding the...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Adobe predicts Thanksgiving Day will emerge as the...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! And if your customers placing orders, you have no idea which organic keywords are converting into sales...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Now, the reason links are the primary objective here is because links are a force multiplier. And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages.

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    It’s not a matter of trying to force diverse stakeholders to get on the SEO bandwagon because the content and editorial plan is built from the ground up for search. Brands want SEO as a means to achieve the ends of building a conversation, engaging...

  7. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Break every 90 mins and force people outside or to grab a drink. Sales work but with every man and his dog doing it you need a way of turning it into a content event. While time will undoubtedly be spent drilling down into a multi-faceted digital...