To those in marketing, "sales" is a dirty word. In some sales environments that may not be far from the truth, but if you've met a truly gifted sales person, then you know that perception couldn't be further from reality.
Let's say that an ecommerce advertiser is using PPC to generate sales. ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Carefully crafted ad copy will, by design...
And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
While the ultimate framework that you use may be different from this based on your industry, seasonality, account volume, or sales cycle, the bottom line is that the process should be a systematic one that is followed as religiously as regular...
Utilize all your sales and marketing assets and make them easy to find. Utilize copy, text, and images alongside content to create content rich pages. All good design should be focused around quality content and copy and is included in all five...
The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...
It's easy to measure sales as a conversion point to help value your ad spend in mobile. But what happens when those sales don't look ROI positive? Think about the bid modifications you need to make, or ad copy and landing page experience.
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. With this option, according to Craver, a safe definition is that it's likely going to be an exact or close copy to what your website...
Sales Copy Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
I've heard a large number of advertisers say the following to me over the years "I always write promotional copy during a sale because when I write promotional copy, sales go up. Just because sales copy is correlated with higher sales doesn't mean...
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
JT: People can screw this up by focusing too much on the result (e.g.driving traffic, sales, leads instead of working on building up the relationship). Don’t just copy what others are doing. Considering the timing, I've asked Everhart and Turnbull...
There aren’t a lot of sales, or messages that eBay needs to communicate in a timely fashion. Many retail or CPG businesses need to be able to constantly update their ad copy to reflect promotions, launches, or even the appropriate landing page for...
To give my interpretation on the study, eBay won't lose any measurable number of sales if they turn off their extremely ineffective PPC campaign," Mintz said. The incrementality of sales. Different brands see different amount of incremental sales...
Using the word "try" itself in your sales copy is a start. Free trial so you know this cart will increase sales by 30%. And Luke is losing sales and market share to these shiny, modern rivals, and has become desperate to reverse the slide.
Blogging gives you the opportunity to create pages related to your business but based more on timely information passing rather than the sales cycle. While your corporate website should be geared towards getting visitors into the conversion funnel...
Ask your customer service and sales personnel to tell you which parts of the website they refer to most. If you have an ecommerce site, some of this is simple: gross sales, margins, cost of goods sold.
