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  1. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. There are a few factors that may cause unqualified traffic, such as...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are any sales being offered? What is their sales offer? What are the prevalent themes across the ad copy? After all, even the best media optimizations won’t work for your new client if their competitors have much more interesting offers or stronger...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. If someone is searching for roses for the upcoming Valentine's...

  5. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Did it have a fantastic sales day? At this point in the campaign, it might be a good time to refine...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. This is a critical distinction for search marketers, since from a search perspective, it...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. If you're building out a content marketing strategy on a website involving...

  9. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Paying attention to how search influences the customer journey and planning promotions that coordinate with brick-and-mortar store(s) will drive increased holiday sales. Reinforce your promotional offerings using ad copy with savings driven messaging.

  10. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Or for a shopping company, that means 569 product sales may have been lost. Improved relevancy through tighter, more targeted copy can help advertisers increase their quality score; as the score moves toward 10, advertisers saw their CPC lowered by...

  11. How to Build Your First Content Marketing Strategy

    Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.