The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to...
These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Are you missing out on opportunities to increase sales and...
As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook. Offering a commerce transaction on a social platforms may have an appropriate time and place.
While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...
You could ask them to join individual associations – the local chamber of commerce for example. The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. A year later, Rakuten ended its partnership with...
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. So your bids should be up to 20 percent higher to maximize profitable sales. As SEW reported earlier today, Google launched a new style of...
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. Visits, page views, conversions and sales value are all typical metrics.
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. And spinning your wheels will not result in stronger rankings, more links, more...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. Make it clear where your visitor is in the sales process. Customers care more about the value that you provide behind...
The mobile commerce avalanche Twitter and online sales The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and...
Social Media, Meet ROI: The Secrets to Social Commerce Sales As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the Morning, Laptop in the Evening People love the convenience, comfort, and attractive pricing that digital commerce affords.
Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...
