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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. 3 Social Marketing Communication Methods: When & How to Use Them

    New developments in technology allowed marketers to reach millions with a single campaign that involved popular publications along with radio and television advertising and sponsorship. At one time, most marketing consisted primarily of one-to-one...

  3. Generating Revenue From Outsourced Local Search

    Radio and TV broadcasters, as well as newspapers, are well-positioned to capitalize on outsourced local search with their existing assets, including: Large, well-trained local sales forces He has instructed sales and marketing courses at the...

  4. Don't Overlook Local Search Opportunities

    From the days of an overpriced local print ad or radio spot, times have really changed. Radio, television, print/newspaper, and interactive -- I covered them all. In case you've never checked it out, local radio and local television advertising can...