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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. 3 Social Marketing Communication Methods: When & How to Use Them

    New developments in technology allowed marketers to reach millions with a single campaign that involved popular publications along with radio and television advertising and sponsorship. At one time, most marketing consisted primarily of one-to-one...

  3. Generating Revenue From Outsourced Local Search

    Radio and TV broadcasters, as well as newspapers, are well-positioned to capitalize on outsourced local search with their existing assets, including: Large, well-trained local sales forces He has instructed sales and marketing courses at the...