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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Nick Carter, director of marketing and sales said the company jumped on the chance to test the new feature. Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  3. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click. I was doing in-house PPC at the time, and we actually hired...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. There are a few factors that may cause unqualified traffic, such as...