Let's say that an ecommerce advertiser is using PPC to generate sales. ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Carefully crafted ad copy will, by design...
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
Ultimately, enjoyment of the video correlated positively with all tested brand metrics in the sales funnel, including brand favorability and final purchase intent. During a tour of the new lab last week, Cat Jones, Unruly's Director of Product...
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. Because it sells ad space based on a keyword auction, it's actually a stock...
They expand this further to create the ultimate model which can predict sales with 92 percent accuracy: Search ad click volume (seven-day period prior to release date) Who doesn't love a good movie? Searches on Google tell us that moviegoers are...
However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...
While the ultimate framework that you use may be different from this based on your industry, seasonality, account volume, or sales cycle, the bottom line is that the process should be a systematic one that is followed as religiously as regular...
Revenue based bid rules: Specifically catering to retail, tools like Kenshoo and Marin allow you to upload or input revenue/margins generated from sales. These bid algorithms offer significant improvement and a wide variety of options compared to...
The probe will focus on the tools Google purchased from display ad company Doubleclick in 2007. The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles...
Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales. If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am...
While tracking conversions across devices can prove difficult, mobile advertising does get users deeper into the sales funnel. The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this disparity...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
For example, a series of contacts that had an original lead source from a keyword like "software solutions" can drive a great deal of SEO and PPC leads, but have an 8 month sales cycle and close at 10 percent.
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
Pick Your Main Metric like Clicks, Conversion, Sales, or Others Further slicing is available, for example we can see which ad groups the clicks by city are coming from by checking the “Ad group” box under Range (see image below).
It's easy to measure sales as a conversion point to help value your ad spend in mobile. But what happens when those sales don't look ROI positive? This is huge and really changes the way you value that ad spend.
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
The best sales people are incredible story tellers. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity...
