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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages, launching soon pages, squeeze pages, upsell pages, and much more. Improving these metrics will obviously improve sales, cost per acquisition, cost per...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Before the World Cup, Adidas geared up and started planning and it paid off well, with a sales up more than 45 percent from last year in some markets. If you're reading this, then it's highly unlikely that you avoided hearing about the recently...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't.

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. There are some shady dealings going on behind the scenes at YouTube regarding its...