To those in marketing, "sales" is a dirty word. Email, phone, face-to-face meetings, and long-term relationship building effort is what is it going to take to be successful in content marketing over the longer term and the single unifying skill set...
Link building: Combine your sales effort with link building, but try not to break Google guidelines for paid links. If you have access to sales numbers, share sales comparison charts for several phones.
The keyword chart in the previous point provides further example into how we might breakout conversion actions based on sales readiness. While this factor must be acknowledged, alignment between sales readiness and vendor / industry research must...
Let's say that an ecommerce advertiser is using PPC to generate sales. ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Originally written in 1975, the article was...
And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. He cited a 2012 study conducted for Yext by analysts Greg Sterling and...
If you're experienced with the process of link building or sales prospecting, this will seem very familiar. No sales pitches. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have...
Numerous "search results" pages were indexed and driving loads of traffic but no sales. Sales were dropping, and they were so convinced of "penalties" (though they've really done nothing overtly aggressive with their past SEO efforts) that they...
Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
The best way to generate more sales, said Jenkins, is to talk to your existing customers and prospects. Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm...
Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? And if social media is done effectively, can increase revenue and sales. Sales: You just might be.
Ultimately, enjoyment of the video correlated positively with all tested brand metrics in the sales funnel, including brand favorability and final purchase intent. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.
I have a hard time dealing with sales people whether it's through work or personal endeavors. Pete Attia: Although it's slightly off topic, old school sales. Egobait exists for one main purpose: to increase visibility (which will hopefully generate...
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. The Google search engine has a hidden side.
They expand this further to create the ultimate model which can predict sales with 92 percent accuracy: Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on...
Just as in sales, HR professionals can utilize social media to find top talent. Your salespeople need to know how to use social media as their primary sales tool. Social media marketing affects and supports all critical areas of the organization...
However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...
