SEO News


  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Upon this discovery, we asked the client to address this issue...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success.

  3. Pick Up on Current Events for Link Building

    Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.

  4. 4 UX Tips That Will Improve Your Content Strategy

    Think about when you can deliver content to those users that will help push them through your sales funnel. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. This week, Twitter share another one of those stories.

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    They go on to explain that it's not enough to be the person that speaks Spanish, the most efficient sales leader, or some other similar skill-based position. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's...