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  1. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Ninety-four percent of shoppers indicated a promotion or sale would persuade them to purchase a product, Google said. We found that people are more sale conscious when buying consumer electronics than other school supplies.

  2. Mobile Marketing: Connecting With Your Audience on the Move

    And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  4. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    You have noticed that your competitor has begun the sale of Angry Birds Plush, which require an initial investment of $15,000. In this example, the sale of the Angry Birds Plush has already begun and we are aware of the $15,000 initial investment.