Know exactly what you can spend, not what you spend gives you the power in the auction. Try to get beyond the sales funnel to get the lifetime value of the sale. During a keynote, Paul Feng, product management director, Google AdWords, shared a...
Another post from March 2011 was about how Jay-Z and Beyonce held an auction to raise money for a school that helped children with learning disabilities. That could be anything from a big sale next week to an introduction to someone investing in...
While the auction mechanisms and bidding process remains, the new interest-based targeting parameters are now built into Twitter's dashboard for advertisers. Kevin Weil, director of product management at Twitter, explained the evolving advertising...
The agreement with Microsoft represents the culmination of a robust auction process for our patent portfolio,” said Tim Armstrong, AOL’s Chairman and CEO. The combined sale and licensing arrangement unlocks current dollar value for our shareholders...
As a result, advertising on Google isn’t a direct auction where the highest bidder automatically gets the top spot, because there’s no guarantee that the person with the most money has the most compelling ad.
Due to the nature of Google's auction, there may well be a difference between the CPC you pay and the amount that you bid. The nature of an auction (even a quality score influenced one) is that your optimum bidding strategy is always to bid your...
The other new feature, Direct Deals on the DoubleClick Ad Exchange, allows publishers to offer ads to specific groups at a set rate before releasing them to the general auction. An unlikely trio took a blood oath to join forces and take down the...
I wanted to auction off for Charity:Water, however I wasn't able to select that when creating the auction! AllFacebook.com - the Unofficial Facebook Resource - is offering an account for sale. Money from the sale will be donated to charity.
People are spending up to thousands of dollars in real life cash to buy virtual horses at auction. People could at that point access that auction without having to be in-world, but still take part in the auction itself.
GoDaddy.com, the website that registers Internet domain names, has put itself up for sale in an auction that could fetch more than $1 billion. We report the top search marketing news daily here at the Search Engine Watch Blog.
I quote: "For example, every time I've found something to buy on eBay I've noted the auction details, cleared my cookie, searched for eBay on Bing and clicked through. What happened is that Microsoft gave ideas to other online discounters and...
In addition to running Yahoo China, Alibaba owns Taobao.com, which is its auction platform similar to eBay. Naturally, businesses can also upload their products, offer them for sale, and seek other buyers not yet listed.
Early last month, Google released its attempt to help advertisers gain insight into this paradigm from a keyword auction standpoint by releasing the Bid Simulator. This also translates to the measurement of incremental cost per sale, or any other...
In addition to running Yahoo China, Alibaba owns Taobao.com, which is its auction platform similar to eBay. Naturally, businesses can also upload their products, offer them for sale, and seek other buyers not yet listed.
And with or without the Yahoo deal, Microsoft has last year's ad deal with the social search engine as an incentive to raise their auction paddle in the air. It seems that Digg's canoodling with bankers Allen & Co.is more along the lines of...
The auction for social search engine Digg begins when Microsoft and Google make their bid. For Sale By Owner. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent...
The auction for social search engine Digg begins when Microsoft and Google make their bid. For Sale By Owner. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog...
The auction for social search engine Digg begins when Microsoft and Google make their bid. For Sale By Owner. TechCrunch reported this morning that two media titans are in the mix too for the fire sale prices being discussed.
Yahoo asked the wrong question: "What do advertisers want in terms of client interface, auction model, and invoices? Why can't an advertiser easily alert users of a winter sale? Not giving up, Orbitz decides they'll pause all the other copy...
At auction: the entire world's languages. FSBO: the English language For Sale By Owner. Without a second thought, we buy and sell words on Google, Yahoo, MSN, and Ask in the U.S.and overseas search engines.
