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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service, rather than an ad-based one, which is how YouTube...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    The purchase intent of tablet users also differs from smartphone users in the fact that tablet users are more likely to utilize their device for researching products and services that may potentially result in a sale sometime in the future.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. This is understandable. We all know that consumers, more often than not, will click...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Most online advertisers know that mobile-specific experiences are important, but less than...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    One record of a specific lead was an PPC lead and the duplicate record was a direct sale. In the end, we discovered that leads would come through the website via PPC, but often when a salesperson would close the lead, they would enter the sale as a...

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    Frequency of sale items being displayed vs.non-sale items. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced...