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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    One record of a specific lead was an PPC lead and the duplicate record was a direct sale. In the end, we discovered that leads would come through the website via PPC, but often when a salesperson would close the lead, they would enter the sale as a...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Frequency of sale items being displayed vs.non-sale items. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    The more positive reviews you get, both for the product and as a seller, the better your chances of making a sale. With careful selection of keywords and targeting, the chances of a sale are extremely high since buyers on Amazon tend to have a...

  4. 4 Critical Elements of a Successful Content Marketing Team

    What language might be an instant turn off or kill a sale. More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions and roles within a...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia. Cannabis dispensaries want to be able to advertise their products using the same online channels as...