When Yandex updated the knowledge of users’ interests once per day, they started to understand the more-or-less stable interests, such as a love of books or sports, or that they spoke Russian and lived in Saint Petersburg.
So, the users in Moscow searching for paper more often than not want to find printer paper, and the paper that the users in Saint Petersburg need is an embossed kind, while those who live in Perm look for Snegurochka, a specific brand of office...
And here's a search for [coffee houses] near [Nevsky Prospekt] in Saint Petersburg. Russian search engine Yandex has introduced geo-targeted ads to its business directory. Based on what users are searching for, Yandex will highlight the location of...
