Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
Top RTB vendors will generally partner with brand safety systems that make sure your ad never appears next to content that can damage your brand. RTB extends the bidding process that makes SEM so efficient to the display world.
That is something I believe needs to be seriously addressed to protect the safety of women. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the...
The NRA defends the app as it attempts to educate the user on gun safety tips and facts, but it also curiously appeared not long after the shooting in Connecticut. With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the...
We need safety and security. When you think about it, search is really one of the most fundamental human activities. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our environment to get what we need from...
Safety and sturdiness In a three-foot wide bed, that meant I had room for only two rows, or a total of about 32 plants. After all, each plant had exactly the same requirements for growth: the same nutrients, the same need for space, the same need...
There had always been sort of an implied safety in the idea that if certain SEO tactics were hidden well enough you could get away with them – even if everyone knew what you were doing. Much has already been written about the Google Penguin updates...
Budget caps are a great safety device, but the most effective way to control your spend is through keyword-level bids. This time of year, everyone enjoys a good scare. Ghosts are around every corner, goblins meet you at your door and you are likely...
If we disappoint or confuse them, they’ll run back to the safety of the search results page before they even give us a chance to make our case. In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.
The other five business units are all business-to-business divisions, focussed on health care, safety, graphics and industrial materials. On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and...
Pro Tip: You can always rely on the safety net of setting a low campaign budget if you're worried about spend, and not very knowledgeable about product ads. Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process.
Is it a user safety concern? On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after a very public break up in the days before what can be kindly described as a lackluster IPO, BBC has jumped on...
In the case of our climbing frame example use the sell around safety and peace of mind to win hearts and minds. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an...
Facebook safety monitoring tool company Minor Monitor reports even scarier trends in their infographic based on a survey of 1,000 American parents (see above). Facebook is reportedly testing out controls that would allow users under the age of 13...
For many marketers faced with an all or nothing choice, they choose the relative safety and consistency of their existing model. Attribution has been a popular buzzword in the industry for years now. It’s a topic at nearly every digital marketing...
Pharmaceutical and healthcare companies must also abide by the Food and Drug Administration's requirements for "adverse event reporting" and other regulations that govern the adequate disclosure of safety and warning information, the presentation...
Smartphone] makers should be required to put in place safety measures to ensure third-party applications are not able to violate a user's personal privacy by stealing photographs or data that the user did not consciously decide to make public.
Google has teamed up with several weather, public safety, and national foundations such as the U.S. Google has announced Google Public Alerts, a platform designed to bring you relevant emergency alerts when you're searching on Google.
Google is also working on a new Google+ Safety Center for teens, parents and teachers. Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy.
Safety from stalkers, pen names, nicknames.none of this matters, not a lick. Google, if you want to truly put the user first, explain the OpenID and Identity Provider programs in your Good to Know online safety lessons, in your user policies, and...
