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Safety

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  1. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. They published their findings this morning on Think Insights with Google in an article, "Diapers to...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    At first glance, you might feel like this new YMYL quality rating won't affect your website, because of Google's initial description that these are sites and pages that "have an impact on your current or future well-being (physical, financial...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    If, however, you sell in a market where safety must precede enticement, this "hungry sick squirrel" theory of marketing is relevant to your website. Despite having a comprehensive website, chock-filled with valuable information, one law firm found...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And frankly, that family safety site shouldn't stop there. I like real world examples, so say you run a site on family safety. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the...

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've explained to Attorney General Hood how we enforce policies to combat rogue online pharmacies and counterfeit drugs.

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    That is something I believe needs to be seriously addressed to protect the safety of women. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the...

  7. How the Gun Control Debate is Impacting Search Results

    The NRA defends the app as it attempts to educate the user on gun safety tips and facts, but it also curiously appeared not long after the shooting in Connecticut. With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the...

  8. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    We need safety and security. When you think about it, search is really one of the most fundamental human activities. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our environment to get what we need from...