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  1. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...

  2. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Google has agreed to pay a settlement of $17 million to 38 U.S.states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. The issue came to light in February 2012 after it was revealed...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Cons: Apps force the user to open a Safari browser window when they first open the app or click on an ad. Cookie tracking sets a first party cookie in Safari on iOS. The workaround to pair an app install to an ad click is a brief redirect to Mobile...