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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Successful digital marketing campaigns are now data-driven.

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    In essence, we're mostly seeing keywords from outdated versions of Safari and MSIE (Internet Explorer). We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before...

  4. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    IE is down slightly; Firefox and Safari are stagnant; Chrome continues incremental growth. Yahoo, which has been bleeding executives lately, won't announce a new organizational structure this week, and has lost two more execs, All Things Digital...