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  1. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Successful digital marketing campaigns are now data-driven.

  3. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Google has agreed to pay a settlement of $17 million to 38 U.S.states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. The issue came to light in February 2012 after it was revealed...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    In essence, we're mostly seeing keywords from outdated versions of Safari and MSIE (Internet Explorer). We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent...

  5. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    Google is in court because it danced around security settings on the Apple iPhone and collected some users' personal information through Safari. We hope that they will take this opportunity to give Safari users a proper explanation about what...

  6. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before...