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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. Lifecycle marketing means marketing to your existing customers, based on the...

  2. Eric Schmidt to Sell Google Stock Worth $2.5 Billion

    The move looks to bring in a multi-billion dollar windfall for Schmidt, who is largely credited with helping to guide Google from a promising startup into the world's largest search engine and a leader in the cloud computing and software as a...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. New CEO, Rob Walling's plan was to quietly relaunch his new...

  4. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    At the time, it was leased out as a standalone technology, but changed over to a managed SaaS offering in 2005. Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information...

  5. Big Data: An Introduction for Search Marketers

    And innovative SaaS leaders like Salesforce.com are adding big data applications, such as Data.com to their product suite as they recognize it’s potential. There are plenty of SaaS applications that are not big data because of their single tenancy...