Googleplex - Sun, trees, moonshots, optimism, multi-cultural food, over-heated computers, and five-toe shoes A warning from Wolfram|Alpha: "I definitely cannot recommend running your homework through Wolfram|Alpha, printing out the handwritten...
EBay sells a million different things – from shoes to concert tickets ¬ and their inventory is constantly changing. Here are three reasons why you shouldn't stop running a paid search campaign. This week the office was buzzing about eBay’s study on...
So if you're bidding on "shoes" your ad might display on any website that has Google ads running where "shoes" is the topic. Many PPC accounts that have been running for months or years have zero negative keywords.
Put yourself in the buyer’s shoes and think through the experience. If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers.
I didn’t think I needed new shoes (WHAT? A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. For example, if you sell shoes – you might want to send warm-climate states sandal-type specials, where...
Putting yourself in their shoes. One of the main “excuses” advertisers give is that they don’t gain enough lift from testing to justify the resources that went into running the experiments. Let’s face it.
That doesn’t not mean we will all be competing at this year's Olympics Games or even put on a pair of running shoes. We are fast approaching the London 2012 Olympics. As search marketers we are all too aware of the opportunities and challenges that...
Look closely at the details, and put yourself in the shoes of the consumer trying to research a replacement laptop battery. Best Buy could use inexpensive research software to research the keywords that they have in common with their competitors...
He owns a pair of normal running shoes, but feels like they don’t fit in with his new “caveman” identity. I’m looking for a pair of minimalist running shoes. It feels stupid paying that much for running shoes when I’m all into “minimalism.
Can you see how putting yourself in your prospect's shoes (or slippers) can help you craft much more relevant ads and landing pages? If you're running campaigns according to Google's default settings, you're already showing ads on all three devices...
If we know, for example, that when we spend $1 per click for “green mens wide running shoes” we get $3 in sales in our PPC campaigns, can we apply this to the organic segment as well? For example, does it make sense to rank No.for "shoes" if the...
Your perfect buyer is a woman, age 18 to 35, searching for Adidas, Asics, New Balance, Saucony, or Nike running shoes. For example, if a user clicks on a pair of Adidas women’s running shoes, perhaps you include images of the rest of the shoes you...
Although JC Penney also showed a preponderance towards their own navigation showing up as the top anchor text, some keyword rich links do start to show up for words such as 'shoes'. Running an analysis via their recently launched suite of SEO Tools...
Stand in the customers' shoes and look back. So many companies waste money running a PPC campaign with lousy sites that will not convert. As we review this year, we'll look back at some of the biggest game changers in our industry and what we can...
A search for [running shoes] Google began highlighting brand names related to search queries in May. Now they have added links to stores and types in their related searches for some product search queries.
Anyway, if you wanted to dress up as a tech millionaire this halloween, all you need is some blue jeans, a dark aubergine colored t-shirt and some conspicuously over-sized and unbranded white running shoes.
Alternately, based on your competitors, you could simply make sure your site's the one "wearing running shoes" in your market. In editorial or content-based link building consulting, one of the most common kinds of conversations is scale -- that is...
For example, Road Runner Sports ranks well for [running shoes”. These ads are differentiated, and speak to different consumer segments who have different values when shopping online for shoes. Studies show that organic search receives as much as 70...
A marketer could then look at all people who have bought Ping golf clubs and no shoes, and then market those people golf shoes and vice versa. In the purchase path example above, the person who purchased golf shoes actually showed interest in Ping...
What one nation considered "party shoes" wouldn't have been worn in another. I recently did an exercise looking for search terms for "party shoes" internationally. Some in the U.K.have 20 or more credit cards -- a German national is much less...
